Introduction
In the interest of being aware of the public image of our organization, it is important that Nyaya Health closely monitors press relations, and any publicity regarding our organization. In addition to actively soliciting press attention, we must also be aware of passive press that is written about us without our direct involvement.
This page documents methods related to monitoring and soliciting press / publicity, and PublicityAndPress will serve to document any URLs of Nyaya-related press (as copyrights etc permit). General information about Nyaya Health Communications.
Monitoring Nyaya Health press and publicity
Google Alerts
By utilizing a Google Alert, we are able to receive automatic updates in our email accounts regarding certain search strings. Currently, while we refine the search string (so as not to create overwhelming numbers of emails) Dan will monitor this Alert. Once this Alert has been appropriately refined, press@ will begin to receive daily digests with any Nyaya-related article detected by the Google Alert filter.
In order to set up your own Google Alert:
- Login to your Gmail account
- Click on "More" at the top margin above your inbox
- Click on "Even more" at the bottom of the drop-down menu
- Click on "Alerts," which is the first option in the left-hand column
- Create your Google Filter Alert by entering your search string and selecting the other parameters
- Recommendation for search string: "Nyaya Health" (make sure to use the quotes so that it only returns occurrences of both words together). With this search string you will likely receive less than one article returned per day.
- For "Type" it is likely best to select "Comprehensive" as only this option includes both the web and the blogosphere (in addition to all other media sources)
Soliciting Nyaya Health press
Targeted email campaigns to journalists / bloggers
Especially when Nyaya has a particular event, article, or other occurrence of note, targeted email campaigns to relevant journalists and bloggers can be very useful to increase the publicity and our organization's public image.
As we have done in the past (e.g. with the GHD 2.0 PLoS article), it is important to create lists of relevant contact persons / websites / etc.
- Specific information about PressReleases.
- Our list of blog outreach contacts can be viewed here.
- A sample cover letter for publicity solicitation emails, and a sample press release to be included with all solicitation emails can be viewed here.
Informational Sheet
A brief two-page info sheet about Nyaya Health:
Please feel free to use this for any public relations -- e.g. fundraising requests, press releases, etc.
Comments (0)
You don't have permission to comment on this page.